Energy drink market in India is booming and with Juzzy planning their expansion in the country; the 37.14 million dollar market will soon hit 45 million dollar in no time.
With changing lifestyle and performances oriented work space, urban consumers are relying on energy drinks to cope up with their fast paced lifestyle. Though the market is flooded with brands, but there is nothing like German drink Juzzy.
Juzzy is an energy drink brand that was first started in European University back in 2012 as a part of the University project; soon it became available in the European Market with Germany as the major centre. It is available in shops like Edaka, Rewe and Schlecker along with bars and clubs, as one of the healthy alternatives to alcohol.
The brand believes in contributing towards the environment through little changes in the manner it operates. Like, it has taken two things into consideration, reducing the transport fuss, and making use of waste materials, also called recycling. Reduced transport will facilitate minimized ecological footprints, and we already know that many advantages of recycling.
The contribution that Juzzy wants to make towards the service is the satisfaction of consumption, and balancing the healthy moments with the perfect amount of joy that comes from delectable consumption.
Juzzy is an energy drink that comes in lemonade flavor. Further, this lemonade comes in three flavors: Orange that comes with the juice of orange, Pink that comes with the juice of watermelon and Purple that comes with the juice of Passion-fruit.
Juzzy is unique in its making, it comes with real natural juices, and every can has at least 11 percent of real juice in it. The manufacturing and processing is all done in Germany which makes it a 100 percent ‘Made in Germany’ product. The other ingredients in the juice include Taurine which is an amino acid naturally occurring in the body, Caffeine that accelerates responsiveness, and Pantothenic acid that dismantles the process of carbohydrates. The other peripheral ingredients include water, sugar and the other beverage materials.
What’s up with sustainability? - The juice cans are made from 100 percent aluminium that can be recycled and reused multiple times. They are highly preferred than plastic. The juices are made in Germany and packed in Europe.
Durability - The durability of the product goes up to 2 years as it is pasteurized at a temperature of 72 degree Celsius. So, there is not much to waste the fuel on, just plan your way to try it for the first time and stick to it for forever.
Juzzy is here to bring a change in the flavors and create a perception that is long-lived.
Energy drink is a very popular source of beverage in India. With Juzzy this popularity can be suited better with the need. Looking at the sustainability and premium quality, this could turn out to be a very preferable item amongst the audience that is most likely to spend generously.