De De Pyaar De, starring Ajay Devgn, Tabu and Rakul Preet Singh, hit theatres on Friday to an average response. According to a report in Boxofficeindia, the film opened at around Rs 8 - 8.5 crore as per early estimates. It is one of the lowest openings for an Ajay Devgn film in recent times.
Ajay’s last film Total Dhamaal had opened at Rs 16.50 crore and had entered the Rs 100 crore club in around 9 days. His 2018 film Raid had opened at Rs 10 crore whereas his 2017 blockbuster Total Dhamaal had collected Rs 30 crore on its first day.
Last week’s Bollywood release Student of the Year 2, starring Tiger Shroff, Ananya Panday and Tara Sutaria had opened at Rs 12 crore. The film now stands at Rs 57 crore at the domestic box office.
As reported by film trade analyst Taran Adarsh, De De Pyaar De released in around 3100 theatres in India and around 650 theatres overseas. Film editor Akiv Ali has made his directorial debut with this one. It had landed into controversy for including actor Alok Nath, accused in India’s MeToo movement, in the star cast. Ajay Devgn had later distanced himself from the issue saying that he had little involvement in the casting of the film.
The film recently made headlines as the Central Board of Film Certification (CBFC) suggested the makers to replace an alcohol bottle in a song with a bouquet of flowers. It was granted a U/A certificate after three alterations.
The makers were also asked to cut two more visuals and dialogues from the film. The dialogue “performance better hoti hai” was removed along with the visual. The final cut involved the visuals and dialogue “Manju ji ke aalu O ho ho... wahi ache hain...” and “ki yeh sab jhoot hain”.