Google is removing apps from a Chinese Android app developer DO Global which holds roughly 100 apps in the Play Store with over 600 million installs and is partly owned by Internet major Baidu. The search engine giant is further extending the ban to the Internet giant's ad products apprearing on Android as well. DO Global apps no longer offer ad inventory for purchase via Google's AdMob network.
"DO Global apps no longer offer ad inventory for purchase via Google's AdMob network," the report said.
The Chinese company claims to have more than 250 million monthly active users for its apps and the reach of nearly 800 million users through its ad platform on Android.
"Their removal from the Play Store marks one of the biggest bans, if not the biggest, Google has ever instituted against an app developer," the report noted.
DO Global was a subsidiary of Baidu until it was spun out earlier in 2018. Baidu retains a 34 percent stake in the company.