HTC, the mobile brand which is rumoured to have ended its business in India. The brand is reportedly set to resume its journey in the country with new products that will be made by other companies. HTC was sailing in the same rocking boat as brands like Micromax, Lava and Karbonn who couldn’t face the Chinese onslaught. Brands which changed the dynamics of Indian mobile industry for good.
According to CyberMedia Research (CMR), it is more of a failure on the part of HTC to have misjudged the competition and not having grasped market realities.