Instagram, the Facebook-owned photo messaging app is putting an end to "Direct", its standalone camera first messaging app that is used for sending Instagram direct messages.
A message popping up on the app reads, "In the coming month, we'll no longer be supporting the 'Direct' app. Your conversations will automatically move over to Instagram, so you don't need to do anything".
According to the Verge report, the announcement was first spotted by social media commentator Matt Navarra.
Launched first in December 2017, the app was introduced with many Snapchat like filters and also allowed users to swipe down from top of the screen to type messages to the Instagram contacts.
The app was launched in six countries that include Israel, Chile, Portugal, Italy, Turkey and Uruguay but never rolled out globally.
The report added that Instagram's reasons for shutting down the app remain undisclosed. Considering Direct, this was the second time Instagram had borrowed ideas from Snapchat and had launched a Stories' feature in 2016.