Technical / Reno could be a success talisman for brand OPPO

India Today : May 18, 2019, 09:33 AM

Global smartphone manufacturer OPPO has announced the launch of its new logo and brand identity which will lead into the next era. The company has also announced the India launch of its flagship Reno device on May 28 through a post on social media.

Reno is expected to take style and performance to the next level. It could enhance user experience and make the premium smartphone segment more competitive. With so much riding on it, Reno could very well be a talisman for another spike in sales that the brand is looking for.

OPPO had recently tried an innovative approach, and for its F11 Pro, tied up with Marvel Studios to launch an Avengers Limited Edition phone. The strategy to break the clutter worked well and the phone got sold off within an hour of going on sale!

Now, the new brand philosophy aims to cater to a young and creative audience who want their phones to make a style statement without compromising on performance. With the package of sleek styling, innovative design and trusted performance that Reno offers, it has good chances of capturing the right audience.

OPPO has also earned a reputation for introducing pathbreaking innovations when it comes to photography, charging speed, and look and feel of the device. If the China launch of Reno is anything to go by, the company will further leverage these innovations in Reno to enhance brand reputation.In the recent launches, OPPO has constantly upped the game by introducing features like rising camera and high resolution dual rear cameras. It can be safely assumed that Reno will also see some technological elements which will improve the smartphone photography experience for its users. Reno is expected to push the boundaries further on all technology and design fronts.

It would also be interesting to see the sales strategy that the brand opts for, for this device. With an online-only sales model for some of its previous launches, OPPO has strategically managed to create a hype that will ensure the success of the variant.