The Galaxy M40 is said to feature a Qualcomm Snapdragon processor with triple rear cameras and is said to be the most powerful offering in the M series. Samsung initially had launched three phones under the Galaxy M series called the Galaxy M10, M20 and M30 that are powered by Exynos processors.
Samsung will also be launching some flagship features on the upcoming Galaxy M40 that could include the 'Hole-in-Display' that can be seen in the flagship S10 series.
According to sources, the #OMG campaign launched by Samsung is linked to the upcoming release of the Galaxy M40.
Samsung had launched the Galaxy M30 in February that starts at Rs 14,990 for the 4GB+64GB version and Rs 17,990 for the 6GB+128GB version.
Samsung had launched the Galaxy M10 and M20 in January.