Special / This woman entrepreneur went on 250 dates before launching her Sparkle dating app in the US

Special: Priyanka Sehgal has recently launched a dating app Sparkle. In a career spanning more than 20 years, Priyanka Sehgal worked in many TV and digital media.

She attended Columbia Business School's Executive Education, Digital Business Leadership Program in 2018-19 and Priyanka's journey started from here. Recently Priyanka launched Sparkles, an AI-based, hyper-personalized matchmaking platform for the US market. But Priyanka is more in discussion with the story behind it than launching her app.

purpose of sparkles

According to Priyanka, in most of the cases people used to make wrong choice of partner and later repent. In such a situation, people needed the right guidance. Sparkles will fulfill this need of hers.

researched for years

Priyanka researched online and offline human nature in dating for many years before launching her dating app. During this he learned that this is a problem that can be easily fixed.

private research

Priyanka told that she went on dates with about 250 people from different countries to find out what happened to them on dating apps. During this, when Priyanka discussed this with her batchmates from Columbia Business School, she came up with the idea of ​​making sparkles.

Earlier the app was for 20 year olds

When Priyanka started making the app, her focus was 20-year-olds, but by the time the app was made, her focus shifted to 30+ people because during research she realized that 30+ people need this app more. During this, Priyanka was validated by the then CEO of Tinder in a conference on her idea.

This is how dating will happen on sparkles

She says that the sparkles matchmaking will work according to the mood. You can choose the partner according to your preferences and mood. But you have to honestly state your priorities because this will help the other person to know very well what are the intentions of the other person.