Hindustan Times : Apr 10, 2019, 09:43 AM
YouTube is developing choose-your-own-adventure-style shows, exploring new storytelling format that could increase viewers & ad sales for the world’s largest video website. A new unit will develop interactive programming and live specials under Ben Relles, who had been overseeing unscripted programs. YouTube has already experimented with interactive advertisements. Netflix has built technology that remembers choices.