PM Modi's Mann Ki Baat helped All India Radio generate ₹30 crore: RTI

India / PM Modi's Mann Ki Baat helped All India Radio generate ₹30 crore: RTI
India - PM Modi's Mann Ki Baat helped All India Radio generate ₹30 crore: RTI
New Delhi: Prime Minister's Mann Ki Baat helped All India Radio generate four times the revenue the government spent on its advertisement, according to a Right to Information reply.

The RTI application filed by Aniket Gaurav wanted to know about the total expenditure incurred and revenue generated since the premiere of the show in 2014 till September 2020.

As per the reply, the government spent Rs 7.29 crore on various advertisements issued for the publicity of Mann Ki Baat, through various mediums, it helped All-India-Radio generate a whopping Rs 30.28 crore.

Mann Ki Baat, an initiative by Prime Minister Narendra Modi was started in October 2014 as an attempt to directly reach out to the public. The Prime Minister addressed the 70th episode on October 25, 2020.

Apart from trying to address the masses, the PM during the episodes also asks for feedback from the listeners.

However, Mann Ki Baat had also received criticism from various Opposition parties, over the expenditure incurred during the airing of the episodes and also on its advertisement.

Meanwhile, responding to the criticism, Minister I&B, Prakash Javdekar, said that, "The Congress has been raising issues, where there aren't any. Mann Ki Baat is the first initiative by any PM to have a direct dialogue with the people of the country. He speaks to men, women, youngsters, elderly and the farmers, and all sectors. This has been a rather unique experiment which the people of India have experienced."

He added, "There were several who had asked for the expenditure over it and now we have given it. It was Rs 7.30 crore, however, the revenue it has generated has been four-fold. I compliment the PM for having this dialogue and we oppose the politics of negativity by the Opposition."

Disclaimer

अपनी वेबसाइट पर हम डाटा संग्रह टूल्स, जैसे की कुकीज के माध्यम से आपकी जानकारी एकत्र करते हैं ताकि आपको बेहतर अनुभव प्रदान कर सकें, वेबसाइट के ट्रैफिक का विश्लेषण कर सकें, कॉन्टेंट व्यक्तिगत तरीके से पेश कर सकें और हमारे पार्टनर्स, जैसे की Google, और सोशल मीडिया साइट्स, जैसे की Facebook, के साथ लक्षित विज्ञापन पेश करने के लिए उपयोग कर सकें। साथ ही, अगर आप साइन-अप करते हैं, तो हम आपका ईमेल पता, फोन नंबर और अन्य विवरण पूरी तरह सुरक्षित तरीके से स्टोर करते हैं। आप कुकीज नीति पृष्ठ से अपनी कुकीज हटा सकते है और रजिस्टर्ड यूजर अपने प्रोफाइल पेज से अपना व्यक्तिगत डाटा हटा या एक्सपोर्ट कर सकते हैं। हमारी Cookies Policy, Privacy Policy और Terms & Conditions के बारे में पढ़ें और अपनी सहमति देने के लिए Agree पर क्लिक करें।