Video of woman masturbating at IKEA store in China goes viral, company responds

Beijing: Ikea has said it will take “more careful” security measures in its shops in China after an explicit video of a woman masturbating in one of its stores went viral online.

The pornographic clip shows a woman pleasuring herself half-naked on various sofas and beds in the furniture store’s showroom, while oblivious shoppers walk by in the background.

While uncensored versions of the video have been scrubbed from Chinese social media, the Swedish company’s response to the clip gained nine million views.

“We resolutely oppose and condemn this kind of behaviour, and immediately reported it to the police in the city of the suspected store,” Ikea said in a statement, without revealing the name of the branch.

The homeware group said Saturday that it would take “even more careful security and public cleanliness measures” and encouraged all customers to “browse stores in an orderly and civilised way”.

The identity of the woman and the person who filmed it have not been revealed.

Some Chinese social media users have speculated it was a store in Guangdong province, as Cantonese -- spoken in parts of southern China -- can be heard in the background store announcements.