Snapchat to launch gaming platform next month

The new gaming initiative will be unveiled at Snap's first-ever summit for content and developer partners in Los Angeles on April 4 and video initiatives like more original shows will also be announced, the report added. Snapchat messaging app Snap Inc plans to announce its gaming platform for developers next month, online news service Cheddar reported on Friday, citing a person familiar with the matter.

Shares of the company rose nearly 3 per cent in trading before the bell.

The platform, codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to the report.

The new gaming initiative will be unveiled at Snap’s first-ever summit for content and developer partners in Los Angeles on April 4 and video initiatives like more original shows will also be announced, the report added.