Team India Sponsors / These companies sank because of Team India's jersey, not the stock market

Team India Sponsors: If you are thinking that money sinks only in the stock market, then this is a misconception. Today we are going to tell you a story that will make you think. Business veteran Harsh Goenka recently shared a post on X, in which he described the history of Team India's jersey sponsorship as a measure to test the survival skills of brands. According to him, if you want to test the strength of your brand, then instead of the stock market, look at the history of Team India's jersey sponsorship. Let's understand the story of this unique "jersey curse" closely.

Sahara: Once a king, today helpless

The name of Sahara Group was once on every tongue in India. From real estate to finance and media, Sahara dominated. From 2001 to 2013, this company sponsored the jersey of the Indian cricket team. During that period, the logo of Sahara used to shine on the jersey of Team India, but time took a turn. Sahara Group was accused of financial irregularities, and gradually the company's condition worsened. Today Sahara is struggling to regain its old glory. Was this just a coincidence, or the "curse" of jersey sponsorship?

Micromax: The star of cheap smartphones, which sank

Micromax created a stir in the Indian market on the strength of cheap smartphones. There was a time when Micromax gave tough competition to giants like Samsung and Nokia. In this enthusiasm, the company got the jersey sponsorship of Team India from the year 2014 to 2016. But as soon as Chinese smartphone companies entered the Indian market, the charm of Micromax started fading. Gradually this company almost disappeared from the market. Did the "curse" of the jersey work here too?

Byju's: The star of edtech, which is in trouble

Byju's logo was seen on the jersey of the Indian cricket team from 2019 to 2023. During the Corona period, Byju's revolutionized the field of online education. Byju's name was resonating in every household. But after the jersey sponsorship, the company's path became difficult. Financial irregularities, allegations of fake transactions, and heavy debt put Byju's in trouble. Today this company is fighting for its survival. Did it also fall prey to the "curse" of the jersey?

Dream11: The flight of dreams, which broke

Online gaming company Dream11 secured Team India's jersey sponsorship in the year 2023 with a huge deal of Rs 358 crore. The company spent about Rs 2400 crore on advertisements. But the government tightened its grip on online gaming companies and implemented tax and regulation rules, which also affected Dream11. The result? BCCI broke the agreement with Dream11. Now the question is, did Dream11 also fall prey to this "jersey curse"?

What is the truth of this "curse"?

Harsh Goenka's post may have been written in a humorous way, but it raises a serious question. Is Team India's jersey sponsorship really a danger signal for any brand? Sahara, Micromax, Byju's, and now Dream11—all these companies have secured jersey sponsorship at their peak, but later fared badly. Is this just a coincidence, or is there some other secret hidden in this mystery of cricket?

Who will hold the jersey now?

Now the question is, which will be the next company to put its logo on Team India's jersey? And will it be able to break this so-called "curse"? Cricket is like a religion in India, and Team India's jersey sponsorship is a matter of pride for any brand. But looking at this history, it seems that this opportunity is as big as it is risky.

Want to test your brand’s survival skills? Forget the stock market. Try sponsoring the Indian cricket team jersey! pic.twitter.com/LnLt1ofKSb

— Harsh Goenka (@hvgoenka) August 24, 2025