Maruti Suzuki widens new True Value network to 200 outlets across 132 cities in India

Maruti Suzuki has expanded its True Value network to 200 outlets in 132 cities across India. The company had re-launched its pre-owned car sales platform 19 months back with a new brand and retail identity. Network has seen a rapid expansion in less than 19 months of its launch. A digital certification is done at True Value after evaluation and refurbishment. There is a dedicated Relationship Officer as well.

The new True Value network has seen a rapid expansion in less than 19 months of its launch, the company said, adding that it brings enhanced customer experience through transparency in selling and buying of pre-owned cars.

Every True Value outlet boasts of contemporary interiors with a large display area. There is a dedicated Relationship Officer as well. Through the new True Value mobile app and website, the customers can see the available cars across the country and select one for a test drive."The pre-owned car market is rapidly growing and customers are putting their trust in organized players for their needs. With the upgrade of Maruti Suzuki True Value showrooms, customers can avail a better experience, better products and a hassle-free journey of car buying," R S Kalsi, Senior Executive Director, Marketing and Sales, Maruti Suzuki India, said in a statement on February 25.

To ensure complete transparency and reliability, every car's ownership and servicing history are verified at True Value. Evaluators use a digital application to assess every car on 376 check points, including engine, suspension, brakes, electrical fittings and equipments, transmission and steering control.

A digital certification is done after evaluation and refurbishment. If the car fulfills the necessary parameters, it is branded as a True Value certified car and gets up to one year warranty and three free services.