Apple is all set to host its highly anticipated mega event, titled Surprise and Shine, today on September 9, 2026. This event marks a significant milestone for the tech giant as it's expected to unveil the iPhone 18 series alongside the company's first-ever foldable iPhone. This occasion is also particularly noteworthy as it represents the first major public event for Apple's new CEO, John Ternus, who took the helm of the company recently. The tech world is buzzing with excitement to see how Ternus leads this new era of innovation, while beyond the flagship smartphones, the event is rumored to showcase a wide array of products, including the iPhone 18 Pro, iPhone 18 Pro Max, and a new iPhone Ultra model. On top of that, updates to the wearable lineup with the Apple Watch Series 12 and Apple Watch Ultra 4, as well as the next generation of audio with AirPods 5, are highly anticipated.
Event Timing and Streaming Details
The Surprise and Shine event is scheduled to commence on September 9 at 10 AM PT, which corresponds to 10:30 PM Indian Standard Time (IST). The keynote will take place at the iconic Apple Park in Cupertino, California. For fans and tech enthusiasts worldwide who wish to witness the announcements live, Apple has provided multiple streaming options. The event can be viewed directly on Apple's official website, through the Apple TV app on compatible devices, and via Apple's official YouTube channel. This global accessibility ensures that millions can tune in to see the latest technological advancements from the company. The event is expected to be a comprehensive showcase of Apple's hardware roadmap for the coming year.
iPhone 18 Series and the Foldable Innovation
The primary highlights of the event are expected to be the iPhone 18 Pro and the iPhone 18 Pro Max. These devices are rumored to feature a groundbreaking mechanical variable aperture camera system, allowing for unprecedented control over photography. Under the hood, they're likely to be powered by the A20 Pro chip, built on TSMC's cutting-edge 2nm technology, promising significant leaps in performance and efficiency. Users can also expect improved battery life and a striking new Sky Blue Titanium finish. Perhaps the most discussed reveal is the foldable iPhone Ultra. 3 inch external display. It's expected to house the A20 Pro chip, 12GB of memory, and dual 48 megapixel rear cameras. Interestingly, reports suggest it might take advantage of Touch ID instead of the traditional Face ID system.
Wearables and Smart Home Ecosystem
Apple is also expected to refresh its wearable and smart home categories during this mega event. The Apple Watch Series 12 might see subtle design changes and new health sensors integrated into the fluoroelastomer bands. Meanwhile, the Apple Watch Ultra 4 is rumored to receive a completely new design to distinguish it from its predecessors. In the audio segment, the AirPods 5 are expected to arrive in two distinct variants: one equipped with Active Noise Cancellation (ANC) and a more affordable version without ANC. The smart home lineup could see a new Apple TV 4K, an updated HomePod Mini, and a brand-new Home Hub featuring a 7 inch screen for better control. While there are rumors about AirPods equipped with cameras, these are currently slated for a 2027 release. However, an OLED iPad Mini remains a potential surprise for today's event.