Anya Singh Headlines Orange Elephant’s Bold New Branded Micro-Fiction Series ‘Suit Yourself’ for AJIO

In an era where audiences increasingly gravitate towards content that feels authentic, immersive, and culturally relevant, digital-first production houses are redefining how brands tell stories. Leading this shift is Orange Elephant, a studio focused on creating original, narrative-led content for the internet while integrating brands in ways audiences genuinely want to engage with. Their latest project, Suit Yourself, a branded vertical micro-fiction series for AJIO, is already generating significant buzz following the release of its trailer, which teases a polished, culturally resonant narrative that feels organic rather than overtly commercial.

What makes Suit Yourself particularly noteworthy is its scale and ambition. The series marks one of the first large-scale branded fiction projects to feature well-known film actors, with Anya Singh stepping in as the protagonist alongside Rohan Gurbaxani. This signals a clear shift in how brands are approaching original IPs — moving away from heavy-handed product placement towards a storytelling-first approach, so much so that not every episode includes a direct brand integration.

Equally bold is AJIO’s decision to embrace the vertical micro-fiction format at this scale. In a digital landscape dominated by formulaic brand films, Suit Yourself stands out as an experimental leap that trusts both the audience and the format. With this project, Orange Elephant continues to cement its position as a leading digital-first content production house, exploring fresh formats and shaping the future of branded storytelling and original brand IPs.

For Anya Singh, Suit Yourself represents a compelling step into the future of brand-led, digital-first storytelling. Known for her range and momentum, Singh continues to expand her storytelling footprint across platforms. After a major OTT outing with Ba**ds of Bollywood and a big-ticket theatrical release in Border 2, she now headlines what is being positioned as the largest branded micro-fiction project the format has seen so far.

Created by Orange Elephant Studios, Suit Yourself is helmed by Director Afroz Khan and Producer Purvi Khan for AJIO. The episodic microdrama allows Singh to explore a more intimate, character-driven performance, tailored specifically for vertical, mobile-first viewing. Her involvement reflects a growing trend of mainstream actors not just lending their names to digital projects, but actively experimenting with new formats, tighter narratives, and storytelling designed for the internet.

Co-starring Rohan Gurbaxani, recently seen in Kho Gaye Hum Kahan and Metro In Dino, the series brings credibility and scale to a space traditionally dominated by influencers and emerging talent. Together, Singh and Gurbaxani blur the boundaries between cinema, OTT, and branded content, reinforcing how recognised faces are now embracing digital-first narratives.

With Suit Yourself, Orange Elephant, AJIO, and its cast collectively mark an important milestone for branded content and micro-fiction — one that opens up new possibilities for audience engagement, storytelling innovation, and the future of brand-led original IPs.