Apple OpenAI Deal / For AI, Apple left Facebook and joined hands with ChatGPT, what was the compulsion?

Vikrant Shekhawat : Jun 25, 2024, 06:33 PM
Apple OpenAI Deal: Artificial Intelligence has become a necessity in every sector of the world. No company in the industry wants to lag behind in the use of AI. This also applies to the giant tech company Apple. Apple, famous for making iPhones, has recently launched a program of AI features 'Apple Intelligence'. Apple did not make it itself but took the help of OpenAI, the company that made ChatGPT. Earlier Apple was in talks with Facebook's parent company Meta, but Apple rejected this plan.

The talks between Apple and Meta for AI features could not proceed further. According to media reports, talks started between the two companies in March this year but the deal could not be successful. Many speculations are being made behind the cancellation of this deal. Recently, the secret behind Apple choosing OpenAI instead of Meta has come to light.

Why did Apple refuse?

According to media reports, Apple has rejected Meta's plan to incorporate artificial intelligence (AI) technology in its devices, citing privacy. Apple's move can be attributed to Meta's alleged bad privacy habits and the constant criticism of inadequate arrangements for people's privacy.

Apple was at risk

If Apple integrated Meta's AI technology with its devices, there was a risk of damage to its reputation. Despite Apple's denial, Meta is relying on its own AI for its applications - Instagram, WhatsApp, Facebook and Messenger. These apps together provide services to billions of people. Recently, Meta has launched Meta AI in India.

Apple and OpenAI together

Apple announced that it has partnered with OpenAI to provide AI features in the device. Devices like iPhone will get support for ChatGPT. With this step, the company is working on a strategy to include generative AI in its devices.