Hyundai Venue: New SUV Records 80,000 Bookings Amid High Demand

Hyundai Motor India's latest offering, the second-generation Hyundai Venue, has witnessed a remarkable reception in the Indian automotive market. According to official data, the sub-compact SUV has garnered over 80,000 bookings to date. Launched in the latter half of 2025, the updated Venue has quickly become a volume driver for the company. In January 2026, the model achieved a sales milestone by crossing the 12,000 units mark, reflecting strong consumer interest in the updated version of this popular SUV.

Sales Performance and Market Position

The Venue has emerged as Hyundai's second best-selling model in India, following the Creta. The surge in demand is attributed to the solid growth of the sub-compact SUV segment, while recording over 12,000 units in sales during January 2026 represents one of the best monthly performances for the nameplate. Industry experts note that the consistent demand highlights the model's strong foothold in a segment that includes formidable competitors like the Tata Nexon, Maruti Suzuki Brezza, and Kia Sonet.

Pricing and Variant Architecture

90 lakh (ex-showroom). To cater to a wide range of buyers, Hyundai offers the SUV in eight distinct variants: HX2, HX4, HX5, HX6, HX6T, HX7, HX8, and HX10. The vehicle is available in eight color options and continues to offer three engine choices, maintaining its versatility for different performance requirements. The strategic pricing has allowed it to remain a competitive option for first-time SUV buyers and urban commuters alike.

Design and Aesthetic Enhancements

The second-generation model features significant exterior updates, including redesigned front and rear bumpers and a completely new grille assembly, while the lighting system has been upgraded with new LED headlamps, DRLs, and tail lamps. A notable design element is the integrated LED light bar on the tailgate with 'Venue' lettering. The SUV also sits on new 17-inch dual-tone alloy wheels, which contribute to its modernized and more aggressive stance compared to its predecessor.

Interior Features and Technology

3-inch curved screens. The technological suite includes Level-2 ADAS (Advanced Driver Assistance Systems), a 360-degree camera, and blind-spot monitoring. For comfort, the SUV is equipped with ventilated front seats, an electric sunroof, and a new three-spoke steering wheel. Connectivity features such as Bluelink, OTA updates, and wireless Apple CarPlay and Android Auto are standard across higher trims, while six airbags are provided as a standard safety feature.

Analyst Perspective and Market Outlook

According to industry analysts, the success of the new Venue is driven by the inclusion of high-end technology typically reserved for premium segments, while the introduction of Level-2 ADAS has been cited as a key differentiator in the sub-compact SUV category. Analysts suggest that the strong booking momentum of 80,000 units indicates a healthy order bank, though wait times may vary depending on the variant and color choice. The company's ability to scale production to meet this demand will be a critical factor in maintaining its market share through 2026.