Bollywood / Kartik Aaryan gets criticised for 'fake abs' in hair removal cream ad

The Quint : Dec 09, 2019, 05:51 PM

Kartik Aaryan has been heavily criticised for starring in a hair-removal advertisement. A popular Instagram account has called out the actor for using excessive photoshop for fake abs and promoting toxic masculinity in the ad. The account is known for exposing fake designs and rip-offs in the world of fashion and calling out celebrities for supporting problematic narratives.

The advertisement that Kartik Aaryan did last month was for a hair removal cream called Veet. He is shown playing two characters, Harry and Hairy. Since Harry has the “ideal” body type with hairless chest, he is able to date more girls and is lucky as compared to Hairy, who is not “desirable.” The advertisement has also been posted on YouTube with the hashtag #FindYourSexy.

The Instagram account has also criticised the advertisement for being “Problematic, tone deaf, 2000-late version of masculinity and misleading too.”

Many users have also called out the actor for resorting to fake abs.

Kartik Aaryan was last seen in Pati, Patni Aur Woh, also starring Ananya Panday and Bhumi Pednekar.