MS Dhoni / If you take this name of Dhoni then you will have to face the consequences

Indian cricket's 'Captain Cool' Mahendra Singh Dhoni has applied to trademark 'Captain Cool', due to which he is again in the headlines. This step has been taken to strengthen his brand value. If the trademark is granted, no one will be able to use this name.

MS Dhoni: Former captain of the Indian cricket team and great player Mahendra Singh Dhoni is once again in the headlines, but this time the reason is not related to the field, but to the legal world. Dhoni, known for his cool mind and strategic acumen on the cricket field, has taken an important step towards making the term 'Captain Cool' his name. He has filed an application to trademark this nickname, which is going to give a new dimension to his branding and legal identity.

Application filed on June 5, published on June 16

Dhoni applied for the trademark for the name 'Captain Cool' on June 5, 2025, which has also been published in the official trademark journal on June 16. If it gets final approval, then in future no person, institution or company will be able to use the name 'Captain Cool' commercially or promotionally.

Dhoni's claim is strong, previous company gets a setback

Although earlier another company, Prabha Skill Sports (OPC) Private Limited, had also applied for a trademark for 'Captain Cool', but currently the status of that application is "Filed for Correction" (Formality Check Fail). In such a situation, Dhoni's claim seems stronger.

Deep association with the name Captain Cool

In the argument given by Dhoni, it has been said that the name 'Captain Cool' has been deeply associated with his personality and cricketing career for the past several years. Fans, media and the general public have been calling him by this name for a long time. During his captaincy, Dhoni turned the match in India's favor by taking decisions with a cool mind even in many difficult situations, due to which he got this nickname.

Dhoni's historic captaincy

  • Mahendra Singh Dhoni is one of the most successful captains in Indian cricket history. Under his captaincy, India won three major ICC trophies:
  • 2007 T20 World Cup – where he made a bold decision by giving the last over to Joginder Sharma.
  • 2011 ODI World Cup – came to bat at number one in the final and hit a six to win the title.
  • 2013 Champions Trophy – defended a low score to lead India to the title win against England.
Brand Dhoni will get a new face

This move by Dhoni is clearly in the direction of strengthening his brand value. Today MS Dhoni is not just a former cricketer, but a global brand. His name and image have been used commercially in the world of fashion, sports, technology and advertising. Trademarking 'Captain Cool' is considered a strategic move in this direction.