Gadget / Video streaming service platforms yet to enter the ad-game

The New Indian Express : Mar 14, 2019, 10:49 AM

Streaming services or OTT platforms are bringing in a variety of curated content, targeting a large section of users. Streaming services or OTT platforms are bringing in a variety of curated content, targeting a large section of users. In spite of their reach and deep understanding of their consumers, these platforms are unable to evolve business models that can bring in ad revenue, along with subscription revenue.