Damage To Facebook / Earnings decreased if users' privacy increased, Apple's tracking stopped, Google's feature gave a big blow to Meta

Vikrant Shekhawat : Feb 23, 2022, 09:17 AM
If giant tech companies show global strictness against breaches in the privacy of users, the effect is starting to show. Recently, Apple and Google have had to take such measures to increase the privacy of users, under which they will be able to control their online data themselves.

Due to this, a company like Facebook (Meta), which has been using people's 'privacy' for advertisements for years, has suffered a major setback. It is being told that by stopping the tracking of users, Meta may have to lose billions of dollars in advertising revenue.

Due to increasing secrecy, this is how the meta got hurt

According to a New York Times report, many iPhone users have opted to block apps like Facebook from tracking. This has dealt a blow to Meta's primary source of online advertising business. In such a situation, advertising claims to run their promotion on Facebook are getting discouraged. Online advertising companies get more profit on iPhone than on Android. In such a situation, iPhone users turning off their tracking is proving to be very harmful for Meta.

Apple adds ATT, Google will bring privacy sandbox

Actually, last year Apple added App Tracking Transparency (ATT) feature for iPhone and iPad. This allows third party apps and websites to take permission from users to track their online activity. The ATT feature has blocked access to iPhone users' data. Facebook itself (meta) has predicted a revenue loss of $ 10 billion in 2022 alone from this one move of Apple.

On the other hand, earlier this month, Google raised the ears of many companies by announcing to bring privacy sandbox. This is a privacy solution being built for the web on Android devices. This will limit the sharing of user data with third parties for advertising. It is being told that this device will start working on Android in two years.

What is Privacy Sandbox?

When the user visits a website, the data related to his activity is stored in the browser, this is called a cookie. Third party cookies are stored by the service that operates many websites. For example, when visiting a news website, cookies associated with users may be collected by the advertising platform present here. Whereas first party cookies themselves collect the website.