Apple has officially announced a major price revision for several of its existing iPhone models in the Indian market, while this strategic move comes immediately after the global technology giant unveiled its latest flagship offerings, which include the iPhone 18 Pro series and the company's first-ever foldable smartphone, the iPhone Duo. The price hike has affected the iPhone 17, iPhone 17e, and the iPhone Air, making these devices considerably more expensive for Indian consumers than they were at the time of their initial launch.
Significant Price Increase for iPhone 17 Series
The iPhone 17 has seen a substantial jump in its retail pricing across its storage variants. For the 256GB storage model, the price now starts at 99,900 rupees. This represents a direct increase of 17,000 rupees from its original launch price, which was set at 82,900 rupees. On top of that, the 512GB storage variant of the iPhone 17 has also seen an upward revision, with its new price now standing at 1,24,900 rupees. These updated prices were reflected on Apple's official India website shortly after the high-profile launch of the iPhone 18 Pro, iPhone 18 Pro Max, and the innovative iPhone Duo.
iPhone Air Models Witness Steep Price Hikes
The iPhone Air series has not been spared from this price escalation, with all its storage configurations becoming more costly. Customers interested in the 256GB model of the iPhone Air will now have to pay 1,49,900 rupees, a significant rise from its launch price of 1,19,900 rupees. The 512GB variant of the iPhone Air has seen its price climb to 1,74,900 rupees, up from the previous 1,39,900 rupees. The most dramatic increase in this category is seen in the high-end 1TB storage model, which is now retailing at 2,24,900 rupees, compared to its initial launch price of 1,59,900 rupees. This across-the-board increase Notably shifts the value proposition of the iPhone Air lineup in India.
Highest Price Surge Observed in iPhone 17e
Among the models affected by this price revision, the recently launched iPhone 17e has experienced the most notable increase in cost. The 256GB variant of the iPhone 17e is now priced at 79,900 rupees, while the 512GB model has reached a new high of 1,04,900 rupees. To provide context, the iPhone 17e was launched in India as recently as March 2 with a starting price of 64,900 rupees for the base model, while the 512GB version was originally priced at 84,900 rupees. The rapid escalation in the pricing of the iPhone 17e highlights the immediate impact of Apple's new product cycle on its existing portfolio. These price adjustments for the iPhone 17, iPhone 17e, and iPhone Air are now fully effective following the debut of the iPhone 18 Pro series and the foldable iPhone Duo.
