Zoom News : Sep 17, 2021, 06:27 PM
Story of Bikanervala – There will hardly be anyone who has not heard the name of Bikanervala Bhujia. Well everyone knows, but you might not know the story behind it. So today we tell you about the world famous Bikanerwala Company (Bikanerwala Foods Pvt Ltd) and its owner 'Lala Kedarnath Agarwal' aka 'Kaka Ji'. Know their journey.
Whenever a guest comes to our house, first of all the name of Bikaneri Bhujia and Rasgulla comes in our mouth. Do you know that Bikanerwala started out with a street-to-lane selling rasgullas and namkeen in buckets. Who has a hand in building such a big brand is 83 year old Lala Kedarnath Agarwal (Kaka ji) and his family. In 1955, Kedarnath Agarwal went from Bikaner to Delhi with his elder brother to earn money. After going there, he did not even think that he would become so famous that his name would be in the whole world. But his journey was not that easy.Let us tell you, when Kedarnath Agrawal ji went to Delhi, he had no place to live, then he lived in Dharamsala for many days. When there was no way to earn, he started selling rasgullas and namkeen in buckets and roaming the streets. Gradually people started liking the taste of their rasgulla and namkeen and their income also started increasing. As his income increased, he rented a shop in Old Delhi. When there was a need for an artisan to make sweets and snacks at the shop, he called some people from Bikaner.
Within a few days, this small shop of his became famous in the whole area. The people of Moong Halwa, Rasgulla and Namkeen made by him on the occasion of Diwali were completely convinced and their income increased tremendously. When the crowd of people increased, he made it a rule for his shop that he would not give more than 10 rasgullas to anyone. Till now the name of his shop was 'Bikaneri Bhujia Bhandar' which had become a trademark.A few days later, Kedarnath Agarwal's elder brother Jugal Kishore suggested that he change the name of his shop from 'Bikaneri Bhujia Bhandar' to 'Bikanervala'. Kedarnath Agarwal liked this suggestion of his elder brother. The reason behind this was that this would make his city Bikaner famous among the people. After that he changed the name of his shop to 'Bikanervala' and within a few days people started knowing his shop as Bikanerwala.
Today a company worth more than 1000 crores (Story of Bikanervala)Kedarnath Agrawal bought a shop in Karolbagh, Delhi around 1972-73. After that he never had to look back. Later the number of shops increased. In today's time Bikaner is a very big brand. This company is worth more than 1000 crores.Presently the Managing Director of Bikanerwala Foods Pvt Ltd is Shyam Sunder Aggarwal. Shyam Sundar Agarwal joined his family business in 1968 when he was 16 years old and learned to make sweets and snacks. Around the 80s, when fast food became the trend in the Indian markets, the Agarwal family also expanded their outlets.
Bikano was also launched by the Bikanerwala company in 1988 to sell sweets and namkeens in air-tight packaging to take this brand worldwide and in about 1995 new plants were opened in Haryana and Faridabad and PepsiCo's brand 'Lehar'. ' A special agreement was made to produce namkeen.
In view of the modern era, Bikanerwala Company started opening Bikano Chat Cafe in 2003. Let me tell you, this is a kind of fast food service restaurant. A boutique hotel was also launched by this company in Banjara Hills of Hyderabad, which was very much discussed among the people.
Even today Kedarnath Agarwal ji is as passionate about his work as before. Now his entire family is also taking forward this business of his uncle. There has been no shortage in its quality till date, so it has been able to make its place in the kitchen of every home.
Whenever a guest comes to our house, first of all the name of Bikaneri Bhujia and Rasgulla comes in our mouth. Do you know that Bikanerwala started out with a street-to-lane selling rasgullas and namkeen in buckets. Who has a hand in building such a big brand is 83 year old Lala Kedarnath Agarwal (Kaka ji) and his family. In 1955, Kedarnath Agarwal went from Bikaner to Delhi with his elder brother to earn money. After going there, he did not even think that he would become so famous that his name would be in the whole world. But his journey was not that easy.Let us tell you, when Kedarnath Agrawal ji went to Delhi, he had no place to live, then he lived in Dharamsala for many days. When there was no way to earn, he started selling rasgullas and namkeen in buckets and roaming the streets. Gradually people started liking the taste of their rasgulla and namkeen and their income also started increasing. As his income increased, he rented a shop in Old Delhi. When there was a need for an artisan to make sweets and snacks at the shop, he called some people from Bikaner.
Within a few days, this small shop of his became famous in the whole area. The people of Moong Halwa, Rasgulla and Namkeen made by him on the occasion of Diwali were completely convinced and their income increased tremendously. When the crowd of people increased, he made it a rule for his shop that he would not give more than 10 rasgullas to anyone. Till now the name of his shop was 'Bikaneri Bhujia Bhandar' which had become a trademark.A few days later, Kedarnath Agarwal's elder brother Jugal Kishore suggested that he change the name of his shop from 'Bikaneri Bhujia Bhandar' to 'Bikanervala'. Kedarnath Agarwal liked this suggestion of his elder brother. The reason behind this was that this would make his city Bikaner famous among the people. After that he changed the name of his shop to 'Bikanervala' and within a few days people started knowing his shop as Bikanerwala.
Today a company worth more than 1000 crores (Story of Bikanervala)Kedarnath Agrawal bought a shop in Karolbagh, Delhi around 1972-73. After that he never had to look back. Later the number of shops increased. In today's time Bikaner is a very big brand. This company is worth more than 1000 crores.Presently the Managing Director of Bikanerwala Foods Pvt Ltd is Shyam Sunder Aggarwal. Shyam Sundar Agarwal joined his family business in 1968 when he was 16 years old and learned to make sweets and snacks. Around the 80s, when fast food became the trend in the Indian markets, the Agarwal family also expanded their outlets.
Bikano was also launched by the Bikanerwala company in 1988 to sell sweets and namkeens in air-tight packaging to take this brand worldwide and in about 1995 new plants were opened in Haryana and Faridabad and PepsiCo's brand 'Lehar'. ' A special agreement was made to produce namkeen.
In view of the modern era, Bikanerwala Company started opening Bikano Chat Cafe in 2003. Let me tell you, this is a kind of fast food service restaurant. A boutique hotel was also launched by this company in Banjara Hills of Hyderabad, which was very much discussed among the people.
Even today Kedarnath Agarwal ji is as passionate about his work as before. Now his entire family is also taking forward this business of his uncle. There has been no shortage in its quality till date, so it has been able to make its place in the kitchen of every home.