T20 World Cup 2026 / Rohit Sharma Appointed Brand Ambassador for T20 World Cup 2026, Jay Shah Makes Big Announcement

Indian cricket captain Rohit Sharma, who famously led his team to victory in the 2024 T20 World Cup, has been entrusted with a significant new role. The International Cricket Council (ICC) has officially appointed him as the Brand Ambassador for the upcoming T20 World Cup 2026. This announcement marks a notable return for Sharma to the T20 format, albeit in a different capacity, after he retired from T20 Internationals following India's triumph in 2024, while his new position underscores his enduring legacy and influence in the world of cricket, highlighting his continued relevance despite his retirement from the format as a player. This appointment is a testament to his global appeal and contributions to the sport.

The momentous news was delivered by ICC Chairman Jay Shah, who made the announcement prior to the official unveiling of the T20 World Cup 2026 schedule. Shah confirmed that Rohit Sharma would serve as the tournament's Brand Ambassador, a role that will see him play a crucial part in promoting the global spectacle to cricket fans worldwide. This declaration comes at a time when the cricketing fraternity was still celebrating India's historic 2024 victory under. Sharma's captaincy, and it adds another layer to his illustrious career, cementing his status as a cricketing icon. Jay Shah expressed confidence in Sharma's ability to inspire and engage audiences globally, given his stature and achievements in the game.

A Historic First for an Active Cricketer

Rohit Sharma's appointment as the Brand Ambassador for the T20 World Cup 2026 is particularly noteworthy because he's the first individual to be named to this role while still actively playing international cricket. Although he has retired from Test and T20 International formats, Sharma continues to represent India in One Day Internationals, while this unique distinction highlights his unparalleled standing in the sport, where his active involvement as a player coexists with his new responsibility as a global ambassador for one of cricket's premier tournaments. It's a testament to his widespread appeal, dedication to the game, and his leadership qualities that transcend the playing field, making him an ideal choice to represent the spirit of the T20 World Cup.

Rohit Sharma's Illustrious T20 World Cup Journey

Throughout the history of the T20 World Cup, Rohit Sharma has consistently delivered exceptional performances, both as a player and as a captain. He holds the rare distinction of having won the T20 World Cup twice – first as a young prodigy in 2007 and then as the triumphant captain in 2024. This remarkable achievement places him among an elite group of cricketers. His batting statistics in the tournament are equally impressive; he has amassed a total of 1220 runs in 44 innings, making him the second-highest run-scorer in the tournament's history, only behind Virat Kohli, while On top of that, he has registered 12 half-centuries, showcasing his consistency and ability to perform under pressure in crucial matches. His captaincy in 2024 was instrumental in ending India's 17-year ICC trophy drought in the T20 format, marking one. Of the pinnacle achievements of his career, where he led from the front with both bat and tactical acumen.

Rohit's Sentiments on the Ambassadorial Role

Upon being appointed as the Brand Ambassador for the T20 World Cup 2026, Rohit Sharma expressed his profound honor and gratitude. He stated, "For me, this is a huge honor. No one has been made an ambassador while actively playing cricket, while " He further conveyed his hope to recreate the magic of the previous year. Sharma also reflected on the immense challenge of winning ICC trophies, an experience he has personally navigated. He spoke about completing 18 years in cricket, recalling winning two ICC trophies early in his career and a few more in recent years. However, he also candidly shared the team's and management's intense yearning for an ICC trophy. During the intervening years, underscoring the deep desire and effort required to achieve such success. His words resonated with the passion and dedication he has always shown for the game, emphasizing the significance of such global tournaments.

Looking Ahead: Rohit's Impact and Future Expectations

Rohit Sharma's new role as Brand Ambassador is expected to Importantly boost the excitement and anticipation for the T20 World Cup 2026. His vast experience, immense popularity, and profound understanding of the game will undoubtedly contribute to the tournament's global promotion. As an ambassador, Rohit will be instrumental in connecting with cricket fans worldwide, inspiring a new generation of players and enthusiasts. This appointment serves as another testament to his lifelong dedication to the sport and his invaluable contributions to Indian cricket. It will be intriguing to observe how he leverages this new platform to elevate the tournament to unprecedented heights, further solidifying his legacy beyond the boundaries of the playing field and ensuring the T20 World Cup reaches an even wider global audience.

A two-time @t20worldcup champion, a record-setter across T20 World Cups and now the tournament ambassador for ICC Men's #T20WorldCup 2026 🤩

The one and only 𝑯𝑰𝑻𝑴𝑨𝑵 Rohit Sharma 😎 pic.twitter.com/iAoBJKoAC0

— ICC (@ICC) November 25, 2025